Did Target Miss the Mark? Recent Closings Explained With Analytics

Mega-retailer Target recently announced that it would be closing the doors of eleven locations by February 1, 2015. The company’s press release stated, “The decision to close a Target store is only made after careful consideration of the long-term financial performance of a particular location.”[i] Target’s team of site selection experts have certainly been doing …

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Where Should We Grow Next? Using Data to Drive Decisions

Many retailers today are faced with the daunting task of international store expansion, but for many looking to grow, the notion of expansion outside of the U.S. is a complex challenge.  How are they to know, with confidence, which country they should expand into next? To appropriately develop and expand across a global platform of new/existing stores …

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Pattern Seekers: The Good, The Bad, and The Ugly

Law #5: “Watkins’ Law” – There are always patterns [i] First, let’s talk about “The Good.”  David Byrne, writing in the introduction to Gareth Cook’s book, The Best American Infographics, 2013, describes the power of the infographic as: “…an inbuilt ability to manipulate visual metaphors in ways we cannot do with the things and concepts they stand …

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Data

So, What? Setting Goals and Finding Answers in Location Analytics

Tom Khabaza, an early innovator in the field of data mining in the 1990’s, developed the “9 Laws of Data Mining” in his lectures in 2010.  Since then an entire community of data miners has benefited from these sound principles, but they have not been widely used by GIS professionals.  These principles are a suitable …

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