Offerings

Market Analytics Platform Solutions (MAPS^TM)

4CGeoWorks understands the unique challenges and pressure you face as you consider your operational effectiveness and future growth. We also understand how to develop strategies and tactics to get you where you are going. That’s why we have developed a comprehensive platform of consultative offerings to meet your company’s needs, based on technology from cutting-edge software.

Our Market Analytics Platform Solutions (MAPS™) allows you to select one or several of our proven and time-tested modules. MAPS™ provides your company with a roadmap for success. It is structured to help you translate available data and interpret information into business value, as well as real, actionable recommendations. For ease of your understanding, we present our MAPS™ offerings in two categories, “Outreach Strategy” and “Internal Efficiencies,” shown below for your review: And if you don’t see what you need here in MAPS™, our DIFM request (Do-It-For-Me) allows your company to customize a program exclusively for your specific needs.

OUTREACH STRATEGY

These solutions were developed to support your company’s outward growth, planned performance, data management and “broad brush” location strategies. For many clients, the tools in Outreach Strategy can be used separately for more focused needs, or in tandem for the most successful overall results. Call us anytime or complete our Contact Form and we will be happy to provide you access to more information and an exclusive demonstration of our capabilities.

Market Maker

This solution is best suited for domestic and global enterprises that are looking to better understand their network coverage and areas of opportunity at the country level. Market Maker gives your corporation a customized strategic review that includes mapping for each major and secondary city. A ranked grid system is developed across the country in question, based on a number of criteria, in order to summarize, prioritize and evaluate market opportunity.

This offering helps answer crucial questions like: Where should we expand next? Is the network efficient? Are there gaps? Is there over-saturation of the market in a grid area? The goal of Market Maker is to understand recent and anticipated changes in the marketplace to ensure that your corporation’s locations are properly positioned for the future. No doubt, the Market Maker tool includes a wealth of information, along with key recommendations for strategic growth.

Market Maker is ideal for the following industries: Retail, Real Estate, Manufacturing, HealthCare and/or Financial Institutions. Learn more about how we serve these industries any many others here.

Store Builder

This solution often works in tandem with Market Maker. Store Builder is designed to provide each of your locations with a customized market analysis by catchment zone or trade area, usually defined as a specific radius or drive time around each location. This information will be used to help an individual location perform better, or to identify a poor location that would benefit from a re-location. Location managers are provided with a customized package of information in a convenient PDF format. Additional information may be provided in Excel spreadsheets. Information includes the reach of the location, the competitive landscape, the local neighborhood areas for potential growth, as well as a view of “business demand generators” which are local businesses that bring potential customers into the trade area.

Store Builder and the consultation we provide at the store trade area level can be just what your corporation needs to jump start a marketing initiative, introduce a new product or test an advertising campaign. This tool is also an excellent selection for the retail industry.

Store Builder is ideal for the following industries: Retail, Real Estate, Manufacturing, HealthCare and/or Financial Institutions. Learn more about how we serve these industries and many others here.

City Skylines

As the name suggests, City Skylines offers a high level overview of major domestic and global metro areas in order to provide you with fundamental data directed toward the success of your distribution network. City Skylines helps to address site selection and also strives to address market capacity. This solution includes an examination of the competitive landscape, identifying your key competitors and their locations across the city. It also provides a high level market understanding of your potential customer base.

If you can describe your ideal customer, City Skylines can help you locate them…where they work, live and play. Finally, City Skylines addresses the question of sequencing if you are looking to expand into multiple markets. We can provide the information you need to prioritize a logical sequence of growth from city to city as your roll-out strategy is sure to impact capital deployment, resource allocation and supply chain management.

City Skylines is ideal for the following industries: Retail, Real Estate, Manufacturing, HealthCare and/or Financial Institutions. Learn more about how we serve these industries and many others here.

Internal Efficiencies

These solutions are tailored to meet more specific needs at your company in defined and focused ways. They were developed out of tenured client demand, with proven results and effectiveness. These solutions work independently or together to interpret and translates multiple data sources into business value and practical, actionable recommendations. Call us or fill out our Contact Form to obtain access to more information and an exclusive demonstration of our capabilities.

Franchise Toolbox

4CGeoWorks recognizes the importance of building a strong distribution network for both the franchisee and franchisor. We help franchisors define appropriate territories so that each area is viable while allowing the franchisor to price territories effectively so that they are getting the full advantage of the market being offered. We are also sensitive to the fact that individual franchisees have limited capital resources available to spend.

If you like the solutions described in Market Maker, Store Builder and City Skylines, imagine that all or some of this data — maps, charts, spreadsheets and information — is available to both franchisees and franchisors to help grow their business. That’s Franchise Toolbox! If you are a franchisor, this solution is a great safety net and a smart way to attract new entrepreneurs and help your network grow. Franchisees are able to gain valuable marketing information to help them target the right customers with the appropriate marketing message. Best of all, Franchise Toolbox may also be offered to your network as a “paid service” if you wish, allowing your franchisees to share in the expense as well as the return on investment.

Franchise Toolbox is ideal for any Retail and/or Real Estate business. Learn more about how we serve this industry along with many others here.

Financial Compass

If you are a financial institution, bank or credit union, 4CGeoWorks understands your ever-changing and highly regulated environment. There is no question that mergers and acquisitions can muddy the waters as well as the competitive landscape, making it difficult to assess market and growth opportunities. This is where Financial Compass can help. We will work with you to better understand your brick and mortar – as well as your electronic – market outreach strategies. We can help with merger due diligence, downsizing tactics and new office locations. We can even provide you with Community Tapestry information, helping you to determine banking preferences on the consumer level in a defined market area. Financial Compass provides a wealth of key performance indicators that you won’t want to be without.

Financial Compass is a supportive solution for any Financial Institutions. Learn more about how we serve this industry along with many others here.

Sales Force Optimizer

Many of our clients asked 4CGeoWorks specifically for this service, quickly making Sales Force Optimizer one of the most popular solutions in our MAPS™ platform. For enterprise level organizations managing large and dedicated business development staffs, this tool helps to answer questions surrounding sales force positioning, coverage, geography, commission and incentives payouts, and customer service.

In our analysis, we address sales potential as it relates to geographic area, existing customer locations, potential sales, population growth, target markets and other defining characteristics of a territory. The goal of this tool is to help you make smart decisions relative to sales resource alignment, hiring practices, HR management and customer support.

Sales Force Optimizer is ideal for any Retail and/or Real Estate companies. Learn more about how we serve these industries and many others here.

Outreach Strategy

This solution gives any CMO, franchisee or business owner the opportunity to be more successful with their marketing or advertising efforts. Outreach Strategy offers you a wide base of information and intelligence about your current customers, potential customers and the markets you serve, which in turn allows you to define the audience so you can craft the right message. Find out where your customers live, work and play. Look at socioeconomic factors, demographic profiles, traffic counts, population shifts, family units and income projections. Best of all, this tool offers you Community Tapestry segmentation and lifestyle information to help you make better decisions about positioning statements in your marketing and advertising campaigns. From “Urban Melting Pot” to “Rooted Rural,” from “High Society” to “Factories and Farms,” from “Inner City Tenants” to “Cozy and Comfortable,” the definitions in the segment descriptions contain valuable cues to help any marketing professional structure key outreach messages. Knowledge is good and there is no question that Outreach Strategy provides value in the deliverables it provides.

This service can also help forecast results and/or revenue rather than focusing on the dollars allocated for marketing. This not only measures which marketing strategies are working, but which work best and how to improve them, making your marketing efforts the most efficient and effective they can be.

Outreach Strategy is ideal for the following industries: Retail, Real Estate, Manufacturing, HealthCare and/or Financial Institutions. Learn more about how we serve these industries and many others here.

DIFM Request

If you don’t see a solution here in the MAPS™ platform that you believe suits the needs at your company, we are happy to work with you in developing a custom program designed just for you. We will work with you to understand your challenges, as well as the requirements and deliverables necessary to make the engagement a successful one. We pride ourselves on our flexibility and our dedication in collaborative and consultative solutions. Give us a call, no project is too small or too large, especially when it impacts your strategic planning and future growth.

DIFM is customized for any industry. Notable industries are: Retail, Real Estate, Manufacturing, HealthCare and/or Financial Institutions. Learn more about how we serve these industries and many others here.